"No matter what field of business you work in, it’s likely that you’ll have heard of the term, 'a business case'. But how many of you have actually put one together?
As I was carrying out some research to help me with the creation of a case for one of my own clients, while I was able to find useful bits and bobs of information here and there, I struggled to find the fundamental steps of a business case summarised all in one place. Ultimately, what I was searching for was a handy resource that I could refer to each and every time I needed to pull one together.
So that’s what I’m here to try and do; whether you need to pitch in new business, bring in a new process, upsell or cross-sell, or even need to keep existing business, I’m going to draw on each and every step that will guide you all the way (Allen, 2016)."