Engaging Millennials: "Tapping into the Nonprofit Next Generation"


Tapping into the Nonprofit Next Generation: Pitfalls and Best Practices for Engaging Millennials at Your Nonprofit

Article Written By: Elizabeth G. Gousse and Matthew G. McCrosson

Introductory Paragraph: "Move over, Baby Boomers. Millennials are officially the largest generation in U.S. history. There were 83.1 million Americans born between 1982 and 2000, according to 2015 census data. In a class so large, it’s difficult to make broad generalities about work ethic and perspectives. But given that Millennials will make up 75 percent of the workforce by 2025, there’s little debate that organizations that can harness the talent and skills of this generation will be better positioned for future success."

Key Concepts Mentioned in the Article: (1) Culture Counts, (2) Flexibility and Accountability Aren’t Mutually Exclusive, (3) Create Clear Goals and Roles, (4) Be Generous With Benefits, (5) Cool Tech Is Enticing, (6) Fundraising Strategies From the Inside Out.

Click Reference to Read Full ArticleGousse, E. G., & McCrosson, M. G. (2018, September 18). Tapping into the Nonprofit Next Generation: Pitfalls and Best Practices for Engaging Millennials at Your Nonprofit [Web log post]. Retrieved September 20, 2018, from https://www.nonprofitpro.com/article/tapping-into-the-nonprofit-next-generation-pitfalls-and-best-practices-for-engaging-millennials-at-your-nonprofit

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